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Finding Your Niche & Building Your Brand
How to establish your voice, find your audience, and understand key legal boundaries that apply from the start.
Module 1 Preview (1:54)
How Can I Maximize My Chances for Success as an Influencer? (Video Lesson 1-A) (12:42)
Worksheet: Finding Your Niche & Creating Your Personal Brand
Reference Materials: Finding Your Niche (Brainstorming Kickstarter)
When Can I Transition to Being an Influencer Full-Time? (Video Lesson 1-B) (10:23)
Self-Assessment: Am I Ready to Be a Full-Time Content Creator?
Can I Get in Trouble for Giving Advice Online? (Video Lesson 1-C) (15:51)
Templates & Forms: Sample Disclaimers and Liability Waivers
Out of Tune (With the Law): Jake’s Encore as a Financial Guru (Video Case Study) (8:48)
What Special Rules Apply If I’m Making Content with or for Kids? (Video Lesson 1-D) (11:48)
Templates & Forms: Sample Minor Child Release Form
Reference Materials: “Made for Kids” Guidelines by Platform
Reference Materials: Finding Your Niche (Brainstorming Kickstarter)
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